Welcome to the Give for Good Ambassador Hub

If they don't know Actors Theatre

Give them a little context about who we are:

“Actors Theatre has been bringing entertainment and connection to Louisville for more than 60 years. In fact, did you know that Actors Theatre is the official State Theatre of Kentucky?”

Use it when: They ask, “What is Actors Theatre?” or say they aren't familiar with us. If they're curious, tell them a little about why you support us. If they're not, make the ask and move on.

If they ask where their money goes

You don't need to name a specific expense. Give them an example that helps them picture what their gift makes possible:

“It helps support the productions themselves, but also the learning and creative programs and the work we do to make the arts more accessible to people in our community.”

Want a specific example? Tell them about Baskerville: productions like this require extensive world-building, and gifts help fund the supplies that create those worlds. You can also point them to the Giving Levels section below for more examples.

If they say they can't give much

Don't make them feel bad about the size of their gift. Remind them that there isn't a dollar goal—and if the match is still available, their gift can go further:

“Anything you feel comfortable giving is appreciated. We're trying to reach 250 donors, not a certain dollar amount. And there's a $10,000 matching gift from Todd Lowe and Fran Ratterman, so your gift can go twice as far while the match is available.”

Use it when: They seem interested but are worried their gift isn't enough. If they still can't give, thank them and leave it there.

If they're trying to get off the phone

Don't chase them. Give them an easy way to support you without keeping them on the phone:

“Totally understand! I'll send you my link so you can take a look when you have a minute. If you feel like supporting Actors Theatre, I'd really appreciate it.”

Use it when: They're busy, distracted, or giving short answers. Send the link right away and let them decide.

If the conversation is going well

This is where you can stop talking about the campaign and talk about the reason you called them. Ask what they remember about Actors Theatre, tell them about a show or experience you loved, or ask if they've ever seen a performance here.

Use it when: They're sharing, asking questions, or telling you their own story. Let the conversation be a conversation. When it feels right, come back to the ask.